How much time, resources and which tools do we need?.Why are we creating an email newsletter?.So, to improve this, we had to take a good hard look at our old newsletters and ask ourselves: More importantly, it wasn’t helping our company get closer to our objectives such as generating new leads and growing a large and engaged email list. Here at Mention, we recently decided to revamp how we did our marketing newsletter (again).īecause it was something we wouldn’t want to read ourselves anymore. New year, new newsletterĭon’t be afraid to shuffle the cards from time to time. We shouldn’t forego email newsletters altogether, but if your current program isn’t giving any result, take a step back and evaluate what you’re doing. “ Email may be old-school, but having the most relevant pieces of news handed over to you in a digital package is still extremely valuable” (Contently). It’s personal, it’s targeted and it’s meant to be consistent. Why we still need to care about marketing newslettersĮven though so many new marketing strategies have surfaced since emails, it’s still considered one of the most effective types of marketing.Īccording to Chief Marketer, “ email marketing outperforms other tactics for lead generation”, Campaign Monitor tells us that 89% of marketers consider that their email marketing strategy is a success, and HubSpot says it clearly contributes to improving sales. It also needs to provide readers with something they cannot get from your other marketing channels.īut do people even care about newsletters anymore? Perhaps we should forget about marketing newsletters altogether?Įeeh, not so fast. The focus and intent of a marketing newsletter need to be clear as soon as the reader takes the first glance. While a lot of us think that email newsletters can kill many birds with one stone, it can’t. What’s more, whether it’s a newsletter or not, any email that you send needs to focus on one message if you want it to deliver. Most marketing newsletters try to do too many things at once.įrom product updates to event invites to random blog posts, emails are supporting every single aspect of your business. Instead, we are now constantly flooded with marketing newsletters that provide very little value to us. Our inbox was supposed to be a place we turn to for quick, digestible communication from companies. Most marketing newsletters are boring AF, I’ll be the first to say it.Īs busy marketers, we try not to spend all of our time scouring the internet for useful information.
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